Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database
There’s a tendency for GoldMine Administrators to leave it up to the GoldMine user to change their “User Preferences” (Edit > Preferences). The assumption being that since they
GoldMine offers powerful security capabilities. To be based on each “user’s properties.” However, the security is only as effective as you’ve set it up. Since GoldMine is designed
How do you measure GoldMine® Success™? Test your GoldMine® Success™ by answering the questions below. Consider whether your organization is doing the ten things below with GoldMine. In
How you capture information is crucial for later use. If we’re making the effort to ask intelligent qualifying questions, then we also can benefit by databasing the answers
Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a
It’s impossible to recall everything we need these days to sell, service and operate a business. Actually, the key is not remembering everything but knowing where to find
Call scripts aren’t just for telemarketing reps! GoldMine’s “Scripts” feature is a great tool for anyone that wants to collect information efficiently and effectively. If your sales process
