Using CRM for Inbound Marketing

First let me describe what I mean by "inbound marketing."  Inbound marketing has the following attributes: Written for the consumer's needs and addresses their intentions in order to attract consumption. Interactive and provides the reader with options to pursue their interests. Is found by consumers during the regular use of...

Marketing Automation – Do I have your attention now?

If you’re concerned about your organization’s marketing, the likelihood is that the term “Marketing Automation” interests you since in a new survey of marketing professionals, 76% say marketing automation is “very important.”  Yet, according to this same survey of marketing professionals, over 58% are making limited use of marketing automation...

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