Tag: Drip Marketing

When Is It Time to Give Up on a Lead or Prospect?

Bob Ritter | July 14, 2021

How many follow-up attempts is enough for a sales lead? How long should one keep trying to make a sale before giving up? What’s the criteria or rule

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7 reasons to stay in touch with your prospects and customers

Bob Ritter | April 30, 2020

Staying in touch with prospects and customers is about as important as anything your organization can do. Staying in touch has great significance. 7 Reasons to Stay In-touch:

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Being in the Right Place at the Right Time

Bob Ritter | April 3, 2018

Earlier in the year I was asked to write a guest column for a publication by the trade organization PSDA. In their magazine “PS” they published 6 articles by

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Marketing Automation – Do I have your attention now?

Bob Ritter | September 1, 2016

If you’re concerned about your organization’s marketing, the likelihood is that the term “Marketing Automation” interests you since in a new survey of marketing professionals, 76% say marketing