How many follow-up attempts is enough for a sales lead? How long should one keep trying to make a sale before giving up? What's the criteria or rule of thumb for following up with leads and prospects? Each business has to formulate it's own business process and rules. And there...
Tag: crm
THE MOST IMPORTANT THING I DID ALL WEEK
With today being 9/11 I wanted to post something of a more inspiring nature. Since there is so much already being said about this subject, I figured I would come at it from a different angle. It's Friday morning and I have 17 more tasks (calls, actions and appointments) plus...
Marketing and Sales Start with an Idea
As the President of First Direct Corporation, I face similar challenges and demands that many of my customers do - one of the key being - How to drive new and repeat business? It's Monday morning, I've taken care of the urgent items on my list for today - my...
CRM Software is a Tactic NOT a Strategy
Without execution you Are swirling down the drain. It is not enough to have a vision. And, not enough to have a brilliant strategy. Without tactics and good execution a business is doomed. Successful businesses identify a market. They position themselves over their competition. And they prove themselves through their...
Process = Control = (Productivity + Quality) = ROI = HAPPINESS!!
For me and my business, peace-of-mind depends heavily on my processes. Our processes for sales, marketing, and customer service provide me the control I need to achieve the productivity I expect from my staff. Processes are how we ensure consistency and quality. In the grand scheme, processes are how I...