New IntelliClick Version Available

IntelliClick  2020.9.15 version is now available. You can update IntelliClick by clicking here  and following the instructions on the download page. You may be also prompted for the update, the next time you access the IntelliClick Wizard. This latest release has been tested and confirmed compatible with the latest GoldMine 2020.1.xx version...

Blogging versus Broadcasting

Thank you for subscribing to my blog!  If you haven't already subscribed, I hope you will choose to subscribe after you read this post. I also hope your company will consider being a more active blogger. In this article I will speak to the advantages of blogging over broadcast email. ...

IntelliClick  2020.8.15  is now available. 

IntelliClick  2020.8.15  is now available.  This latest release introduces enhanced "ONE CLICK" CALL TO ACTION REQUESTS for all versions of IntelliClick. Highlights/benefits include: A new intermediary landing page asking for confirmation to proceed with the action request A new final landing page confirming the action being requested Eliminate the likelihood of false...

Do you use Microsoft Word for creating/writing your email content?

Microsoft Word is not designed/ment to create clean, compatible HTML email code. Microsoft Word is a word processor ment for printing documents. Below I'll explain why you should NEVER create email content in a Microsoft Word document and provide a better alternative. What's Wrong with Text copied from Microsoft Word?...

Top 10 Email Marketing Mistakes You Need To Avoid

Email marketing is the number one way small businesses are reaching more and more people than ever before. With a solid email marketing strategy, business owners can convert leads into new customers and stay at the top of their existing customers minds. But what makes up a solid email marketing...

Personalizing GoldMine Emails with Custom Fields

Personalizing emails is a great way to break through.  The more personalized and relevant your message the more likely you are to receive a response. The most obvious first step is the creation of a list that is suitable for your message.  GoldMine fields are the basis for creating targeted...

THIS MADE ME LAUGH … THEN IT MADE ME THINK

A business contacted my firm. Generally as I ordinarily do when I get a new inquiry, I visited their website to learn about them.  Turns out they make funeral caskets. Covid-19 is NOTHING to laugh about, but on their home page were a couple things that struck me as funny...

7 reasons to stay in touch with your prospects and customers

Staying in touch with prospects and customers is about as important as anything your organization can do.  Staying in touch has great significance. 7 Reasons to Stay In-touch: Repetition offers you multiple opportunities to be in the 'right place at the right time' for when your prospect or customer needs...

Email Ten Commandments

  Deception is Bad Practice in Life and in Email. Every business that depends on email has to be concerned with being flagged as a "spammer" and having their email deliverability dramatically diminished. Of course, Mail Server software can still block your messages even if you haven't been flagged as...

Don’t keep sending to your unengaged email recipients

In email deliverability terms, low open rates are a clear signal to ISPs (Internet Service Providers) that your email recipients are not engaged with you, your brand, or your content. That lack of engagement becomes a major factor in the delivery of future emails and can even lead to your...

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