Market Better
Blocked and Banned – Now What?
| July 15, 2003
Too much of anything, even a good thing, can lead to problems. So it is with the popular use of SPAM email and mass faxing. With anti-spam blocking
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Category: Market Better
Market Better
To Give or Not To Give
| May 10, 2003
Ok, you have your GoldMine installed and you want to add a user. You open up the User Settings and click ‘New’. You fill in the desired username,
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Market Better
GoldMine Can Decide What To Do For You
| May 10, 2003
This article begins with the premise that you already know what GoldMine Automated Processes (AP) are. What you may not recognize is that one of most important GoldMine
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Market Better
Overlooked Details Translate Into Missed Opportunities
| February 10, 2003
What we sometimes take for granted as salespeople can dampen marketing effectiveness. A lack of record details can mean the difference between one prospect being sent a campaign
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Market Better
Use the Group Reference for Easy Reference
| December 7, 2002
When building and managing Groups in GoldMine, you can opt to have any Contact1 or Contact2 field displayed in the “Reference” column of the Group. Often this data
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Market Better
“Return to Sender” takes on a New Meaning
| September 5, 2002
I don’t suppose your prospects generally take the time to tell you that your decision maker has left their company and to please redirect all future sales and
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Market Better
Sometimes, Less Is More
| April 1, 2002
Whether you have a big or small marketing budget…sometimes less is more. Here’s what I mean. Short, simple text-only communications to prospects and customers can be just as
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Market Better
Handling Mass Undeliverables
| February 20, 2002
Here is a tip to help you deal with the large volume of “non-deliverable email” one gets back as a result of doing a broadcast email with GoldMine.
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Market Better
Database Fundamentals
| September 1, 2001
Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database
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Market Better
You’ve Gotta Fax
| August 1, 2001
Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a
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