Category: Market Better

Handling Mass Undeliverables

Jay Dymond | February 20, 2002

Here is a tip to help you deal with the large volume of “non-deliverable email” one gets back as a result of doing a broadcast email with GoldMine.

Market Better

Database Fundamentals

Jay Dymond | September 1, 2001

Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database

Market Better

You’ve Gotta Fax

Jay Dymond | August 1, 2001

Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a

Market Better

When the Going Gets Tough, the Tough Get CRM

Jay Dymond | April 1, 2001

The strong economy can’t last forever! Some economist say a mild recession is a good thing – in the way evolution thins the herd. If you plan to

Market Better

Remember Me!

Jay Dymond | January 7, 2000

A 1997 study by Cahners Publishing of 40,000 sales inquiries showed that only 11% of people bought within 90 days of their initial inquiry. About 17% bought between