This article begins with the premise that you already know what GoldMine Automated Processes (AP) are. What you may not recognize is that one of most important GoldMine
What we sometimes take for granted as salespeople can dampen marketing effectiveness. A lack of record details can mean the difference between one prospect being sent a campaign
When building and managing Groups in GoldMine, you can opt to have any Contact1 or Contact2 field displayed in the “Reference” column of the Group. Often this data
I don’t suppose your prospects generally take the time to tell you that your decision maker has left their company and to please redirect all future sales and
Whether you have a big or small marketing budget…sometimes less is more. Here’s what I mean. Short, simple text-only communications to prospects and customers can be just as
Before anyone started using the term CRM, direct marketers were using databases. And, while CRM is the latest buzz, direct marketing gurus have been telling marketers about database
Not too long ago faxes would be announced each time one was received. Nowadays, as email inboxes and snail-mail boxes get bloated, targeted broadcast faxing is still a
A 1997 study by Cahners Publishing of 40,000 sales inquiries showed that only 11% of people bought within 90 days of their initial inquiry. About 17% bought between
