Confused about Social Media and tools like Twitter? You're not alone. Some liken it to the early days of the Internet when everyone felt they had to have a website but didn't know why. Eventually social media tools will be just another component of the overall media and communications construct,...
Category: Market Better
Use this free tool to discover your perfect subject line
Your subject line is the most important factor for deciding whether people open your email. Depending on the email client they're using, your recipients might see just 25 characters of your subject line. This Subject Line Checker lets you preview your subject line across a range of email clients and...
Create, Send, and Track your email campaigns with EmailCampaignTracker.com
Email Campaign Tracker allows you to quickly and easily create mailing lists for your marketing needs. Segment members of your list into groups for improved targeting. Compose HTML or plain text messages with ease then send your messages and monitor the results. The moment your campaign is sent you have...
The Power of Repetition
We hear the word repetition used over and over again in marketing. Especially from anyone trying to sell us advertising! Maybe they’re just trying to sell us something, or maybe they know something. Here’s eight (8) smart reasons to use repetition with your marketing communications and what it can do...
Follow Us On Twitter!
First Direct Corp. is now on Twitter. You can Follow Us on Twitter @ - http://www.twitter.com/1stdirect About Twitter- Twitter is a rich source of instant information. Stay updated. Keep others updated. It's a whole thing. Customize Twitter by choosing who to follow. Then see tweets from those folks as soon...
Aligning Your Marketing With Your CRM Tools
Staying with the alignment theme, marketing and CRM go together like your car and its tires. Without your tires your car isn’t going anywhere. And, without your CRM system you’re going to have a hard time targeting your marketing message to the right audience. CRM is crucial to marketing because...
Knowledge Is Power
Knowledge is power – the problem is who can remember it all? That’s why it’s more important today that you have an effective and efficient way of storing and accessing information. One the key roles of the marketing department is to supply the sales people with key product information such...
Sharpening the Saw
Question: If your consumers are buying less should you market less? My answer is NO!! You market better! That’s not to say you should be spending more on advertising. You may find you can spend less and get greater results. There are several reasons for this including but not limited...
The “Five W’s” and Your Database
One of the basic lessons for a journalists learns is the “five W's" of journalism (who, what, where, when and why). Marketers could take a lesson from this adage as it relates to their CRM database. Can your database answer the “five W’s” about your business? Let’s consider this. A...
Got Skills?
From surgeons to carpenters, from police officers to accountants … every profession uses tools. And, so it is with sales professionals. CRM is far and away one of the most important tools in a salesperson’s toolbox! Professionals need to know the terminology, trends, and facts in their field. They need...