It’s 10/31 – Halloween. So I figured I’d add a brief post about some things that are “scary” in business. BOO . . .
Overlooked prospects and neglected customers
Inability to easily put together a marketing or sales list
Failure to assign and qualify leads
Not having a handle on a deal pipeline
Lacking the data you need to market, sell and service
Unable to roll-up your CRM data into meaningful reports
Not knowing what is happening with your leads and accounts
Salespeople who are unaccountable
In business, what you don’t know can hurt you.
Its not enough to have CRM technology. You need to know how to use it and then you have to actually use it. Otherwise, all the things on that scary list will haunt you!
Trick or Treat
The good news is you can tackle these fears! There are tips & tricks you can use tohelp you market, sell and service better. Many of them are written about on this blog. Others are available if you call First Direct and work with us.