COLOR WHEEL: Graphic designers, interior decorators, and of course behavioral psychologists, have long made conscious use of color to create a mood or associate a feeling with their presentation. The color wheel is a tool that any design professional can quickly put their hands on. But many of us in...
Category: Market Better
[Survey] – What are you using for your bulk/mass email marketing system?
Molly K. McLaughlin of pcmag.com recently wrote a great article/review of the "The Best Email Marketing Software of 2016". In her article she states, "Email marketing is a proven affordable strategy with which to promote your business. Email marketing helps you attract new customers and maintain close relationships with existing...
Managing Failure On The Road to Success
In the competitive arena of sales, and generally where people’s activities are concerned, most of the emphasis is on recognizing and rewarding success. There is little attention given to failure. We tend to reward success and tell people to “keep up the good work.” Failure is success inside out: It...
The Overwhelming Appeal of Old Technology: Why We Struggle to Let Go or Change
It's 2016 and many people believe that floppy disks are obsolete. You know, those Black plastic squares with pathetically low storage by today’s standards. By now, they should only serve as coasters, shoulder bags, and planters. Well they're wrong because the U.S. nuclear weapons force still uses floppy disks to store data. Why?...
CRM as a Competitive Advantage
What business doesn’t have competition? And, what business isn’t looking for a competitive advantage? The more useful question worthy of answering is, “how can you gain a competitive advantage?” Let me offer you an answer you may not have considered! I won’t pretend to tell you I know how to...
Now that you own GoldMine CRM Software … So What?
In a perfect world, you could purchase software and it would do all the work for you. I'm not just talking about installing or signing up for the software; I'm talking about it performing all the functions it is designed for. Like I said, in a perfect world. Now let's...
30 Web Form Building Applications That Can Integrate with GoldMine and Many Other Applications
When you need to collect information, learn people’s preferences or gather feedback, there’s nothing better than a form. Sure, forms can be boring, but that depends on what tool you choose and how you use it. You can make a form interesting, simple to fill out, and then, with the...
What Can You Do With Just a "Click of a Button" in GoldMine?
As more and more people begin to use more and more of the various web based applications available today in their everyday lives, the need to integrate these separate applications with one another becomes ever more important. This can be a very daunting and expensive task for those who are...
Marketing Automation – Do I have your attention now?
If you’re concerned about your organization’s marketing, the likelihood is that the term “Marketing Automation” interests you since in a new survey of marketing professionals, 76% say marketing automation is “very important.” Yet, according to this same survey of marketing professionals, over 58% are making limited use of marketing automation...
What Happens When You Don't Stay In Touch?
Do you have a good friend in life when you were young, perhaps in school, who you are not friends with today? We all do. There’s a very good chance the chemistry would still be there if you happened to run into one another again. So, why is that friendship...