Cui bono? This famous little Latin phrase means, “Who benefits from this matter?” Our instincts generally tell us that people will place their personal self-interests ahead of others! If the consumer does not recognize a link between their self-interests and yours, it’s harder to gain their trust. The key to...
Category: Market Better
14 Lessons for More Profitable Lead Management
Sales is the life blood of business, and new leads are the life blood of sales. An organization's effectiveness at generating and handling leads will greatly determine whether it is profitable or failing. Here is my list of 14 ways your organization can better handle its lead generation and handling...
How to Validate Your E-mail Addresses with MailboxValidator.com and integrate with GoldMine CRM
If you have an online blog or newsletter sign-up form, or just want to scrub your database full of email addresses, MailboxValidator is a great option with affordable pricing options. You can upload an excel spreadsheet containing your email addresses, and MailboxValidator will scrub your list and let you know...
Why Buying An Email Marketing List is a BAD IDEA
The following are some really great articles that will hopefully convince you that BUYING AN EMAIL MARKETING LIST IS A REALLY BAD IDEA. Don't take my word for it, these articles come right from the folks that provide email delivery services and email marketing services. The one thing you'll notice...
The Best Salespeople Ask the Best Questions
Would you like to know a simple and inexpensive communications technique that is powerful enough to dramatically increase sales? Would it interest you even more if you could use this same method to greatly improve all your relationships, from your customers, to your employees, and even your personal relationships? This...
NEW & IMPROVED – MasterMine Software
[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0. MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...
Six “Red Lights” That Bring A HALT to Response!
In marketing, anything that causes your target audience to ignore your message is killer. Once you've lost them, you've lost them. Here are 6 "Red Lights" that will bring a halt to your response: Failing to Grab Attention - Before we can compete against our business competitors, we have...
Four Laws of Communication
In the world of direct marketing, Herschell Gordon Lewis is without peer. Nobody has written more books. Nobody has written more articles. Certainly nobody is more respected. He is quite likely the world's best-known copywriter. So when this man makes a "Law" regarding communications you'd best know it and respect it....
Is Your Kitchen More Organized Than Your CRM Database
Think about the tremendous organization that exists in most people's home kitchen. Everyone in the house knows where the silverware, plates, glasses, napkins go. Open the fridge and you know where to find the ketchup and the butter. Need a plastic container or aluminum foil, you know where to look....
New GoldMine Training Class – How to integrate your WordPress web site with GoldMine
Do you own a WordPress self hosted web site? Are you thinking about moving/switching to a WordPress self hosted web site? Would you like to learn how to integrate your WordPress self hosted web sites contact forms with GoldMine CRM? In this training webinar we will show you and teach...