Five CRM User Best Practices It is one thing to know how to use your CRM, and it’s another to follow best practices. All the training in the world won’t mean much if you’re not applying these best practices. I have been teaching people to use GoldMine CRM for nearly...
Category: Market Better
Use IntelliClick to create, send and track HTML email marketing campaigns with GoldMine CRM
IntelliClick is a popular GoldMine - Email Marketing add-on product that allows you to do the following: Create professional looking HTML emails. Send/Merge your HTML Emails to your GoldMine CRM contact lists (Groups). Track who opened your email and update their contact record in GoldMine. Track who clicked on a...
How to Create a Call Campaign in GoldMine
There are many benefits to be derived from using the phones: Increased interaction with prospects/customers Reactivate former or inactive prospects/accounts Ensure leads and prospects don’t fall through the cracks Improved data quality and the benefits that it provides Lower the cost of direct sales Calling campaigns can achieve many objectives:...
Get more leads from your website with anonymous website visitor identification!
Did you realize that on average, only about 2% of your website visitors are identified? Well, that is unless you have a tool like Visual Visitor on your side. If you are interested in signing up for a Visual Visitor 14 Day Free Trial please contact First Direct Corp. and we can...
Looking For A Better Way To Manage Your Mailing List Subscriptions?
The new Subscription Management Module for IntelliClick allows you to use a web form to capture the mailing preferences of your email campaign recipients and keep this information automatically updated in GoldMine. Now you can send customized emails to your campaign recipients based on the content that they prefer to...
Tap Into the Fortune Teller … In You
Invest Time to Save Time, and Make Money! What if you could predict the future? If you could anticipate what people will do, would you leverage that knowledge for success? You can and here’s how! The other day I was in my first working meeting with a new client. I...
Technology and Sales – A Love-Hate Relationship
By now most sales executives accept the need for technology, even though many still love to hate it. Then there are those sales people, probably the majority, for whom technology is a love-hate relationship which swings back and forth, albeit onesided. But strange as it seems, I love my technology!...
The Power of Repetition – Eight Smart Reasons to Use Repetition!
We hear the word repetition used over and over again in marketing. Especially from anyone trying to sell us advertising! Maybe they’re just trying to sell us something, or maybe they know something. Here’s what I know about the power of repetition and what it can do for you: The...
Seven Ways to Create a Sense of Urgency
Urgency Lifts Response - In Direct Response Advertising, “Later is Never!” Urgency is a stressful state from which a person seeks to remove him or herself from. Urgency is its own driving force. Therefore, a consumer may respond to the stress of urgency, as well to a motivating factor related...
It’s Time to Build a Marketing Machine
Is it time to build a Marketing Machine … let’s examine the benefits. The Best of Both Worlds There’s marketing and there’s sales, and each has its pros and cons. To ensure your marketing and sales people work in concert with one another as teammates, like they should, you need...