Sales Is Not Marketing and Marketing Is Not Sales I recently spent sometime working with a client training them on email marketing best practices. The person I was speaking with was the owner/president of a small business with a small number of employees. My first question to him was, "Who...
Category: Featured
GO-Global – Access Your GoldMine and Other Business Applications From Anywhere
Access Your GoldMine and Other Important Business Applications & Files Remotely GO-Global makes it easy to create a secure, private cloud to quickly access your GoldMine and other important business applications no matter the location – on the LAN, WAN, over VPN and the public Internet. Straightforward to setup and...
GETTING THE BETTER OF THE VIRUS
My heart is with all businesses in America that are struggling with the extremely difficult business climate caused by Covid-19! First and foremost is health and safety! I also understand that for so many businesses this is the most difficult challenge their business has ever faced! My remarks below do...
ATTENTION GOLDMINE USERS – BIG CHANGES COMING TO EMAIL IN 2020
IMPORTANT NOTICE ABOUT GOLDMINE AND EMAIL Starting in June of 2020, major email server hosts such as Google (GSuite & Gmail), AT&T, and Microsoft (for Office 365 & Exchange Online) will change how they handle end user login authentication for POP/SMTP/IMAP protocols. The change ends support for basic login authentication...
Good CRM Data Entry Practices Everyone Should Follow
With over 20 years experience working with GoldMine, I've spent a lot of time helping GoldMine CRM users with their GoldMine data needs, whether it be data imports, data exports, data integration, or data analysis and many other data related needs, one of the things that I often see as...
What About Email Marketing Stats?
93% of B2B marketers use email to distribute content. (Source: Content Marketing Institute) What we know! We know that consumers check their email daily. According to Litmus.com 2018, over 50% and rising of all email is opened on Mobile devices.) We know that consumers prefer email communications over being called by...
GoldMine 2019.1 HotFix 2 Released!
What’s Fixed in GoldMine 2019.1 HotFix 2 When you add Name (additional) as a further criteria in the Contact Search Center (CSC) an error appears The multi-part identifier "cs.RECID" could not be bound. Website field of a Contact Record will not allow a trailing hyphen; the hyphen is removed on...
GoldMine Data Assessment
Assessing the quality of your CRM data is an important way to shed light on possible data cleanliness errors and marketing holes (missing emails, address, etc) in your GoldMine database. Findings offer actionable opportunities for improving the quality of your data, your sales team's discipline and the effectiveness of your marketing. ...
A ONE Record Email Merge? YUP!
Most marketers are familiar with doing a broadcast email. Regardless of which email service a organization uses, the concept of doing a broadcast email is widespread knowledge. Many companies are personalizing their broadcast communications - let's call that an "email merge." By the same token, I doubt you have heard...
HAPPY END OF YEAR!
Wishing all our customers, vendors and friends a healthy, joyful and prosperous New year! Bob & Mary, Jay Jeff, Joann and Max First Direct Corp.