Why Buying An Email Marketing List is a BAD IDEA

The following are some really great articles that will hopefully convince you that BUYING AN EMAIL MARKETING LIST IS A REALLY BAD IDEA. Don't take my word for it, these articles come right from the folks that provide email delivery services and email marketing services. The one thing you'll notice...

Dirty Data is the Enemy of Marketing

How much do you value your house file and all the information it possesses?  If it’s high on your list of most valuable assets, then it’s worth considering what you can do to preserve and enhance its value. Marketing directors know all too well the problems they face when data...

The Best Salespeople Ask the Best Questions

Would you like to know a simple and inexpensive communications technique that is powerful enough to dramatically increase sales? Would it interest you even more if you could use this same method to greatly improve all your relationships, from your customers, to your employees, and even your personal relationships? This...

Many Business Owners Are Playing the Wrong Game

Many businesses approach their marketing like one goes bowling.  Bowling is a game of skill, not strategy.  In each frame and with every roll the objective is the same - knock down all the pins.  Marketing is more like a game of chess, involving strategy and multiple tactics (tools).  A chess...

NEW & IMPROVED – MasterMine Software

[sg_popup id=1] One of our favorite add-on products, MasterMine, has introduced a significant update - Version 9.0.   MasterMine is a reporting & analysis tool for both MasterMine and QuoteWerks. Link to White Paper - How to use reporting to grow and manage your business. Below is a bullet list of...

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