Create Useful SQL Queries

If the GoldMine Administrator doesn’t take responsibility for helping the firm to deploy SQL queries this feature in GoldMine will probably not get done; Which would be a real shame because this is one of the most valuable features in GoldMine Corporate and Premium Editions! I’ve written about SQL queries...

Feedback from a Customer

Listen to another customer! Here is what Tracey had to say about her upgrade to GoldMine Premium ... Recently First Direct Corp. helped our customer (Integrated Marketing Concepts, Inc.) to upgrade from GoldMine Standard to GoldMine Premium.  The GoldMine Administrator, Tracey, is a very capable person which makes her feedback...

Use Color to Flag a Field

One of the simplest and most effective ways to improve your CRM system’s design is to use color to flag users’ attention. For example, if there’s a field you want users to notice when it is filled in, make the value of the data red. On the other hand, if...

Use Digital Dashboards

Digital Dashboards, also known as Business Intelligence (BI) Dashboards, Enterprise Dashboards, or Executive Dashboards, are visually-based summaries of business data that show at-a-glance as a roll-up of business conditions through metrics and Key Performance Indicators (KPIs).  Digital Dashboards have become a very popular BI tool that has arisen in the...

Adding a “Personal Touch” to a Mass Email

Here’s an effective way to give a “mass email” a personal touch and thereby lift response.   In other words, if your firm has developed fancy HTML email templates in your GoldMine Document Template library this is an easy way to enhance them when you want to give them a ‘one-to-one’...

How to Find Contacts with a Certain Email Merge Code

For those using GoldMine Email Merge codes to identify additional contacts, it’s going to be helpful for you to know how you can search for additional contacts based on merge code. This could be useful to get a count, or even to generate a targeted list for some purpose. The...

The “Five W’s” and Your Database

One of the basic lessons for a journalists learns is the “five W's" of journalism (who, what, where, when and why).  Marketers could take a lesson from this adage as it relates to their CRM database.  Can your database answer the “five W’s” about your business?  Let’s consider this. A...

When Is It Time To Backup?

When is it time to backup?  BEFORE it’s too late!  If suddenly there was a power surge and the hard drive(s) on your server crashed, what would you do?  Would you reach for your most recent backup and restore it with confidence?  What can I say, if you do not...

Customer Service Delivers ROI

A GoldMine customer was looking for reasons to upgrade from their Corporate Edition GoldMine to Premium.  With 21 users they were concerned they could justify the investment in software and services.   Demonstrations and discussions were enough to convince them that it was the right move and they opted to move...

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